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What Is Flatsome?
Flatsome is a WooCommerce-focused WordPress theme built by UX-themes, and it’s currently ThemeForest’s best-selling WooCommerce theme by sales volume — over 269,500 sales and a 4.83 out of 5 rating from more than 8,100 reviews. Unlike broader multipurpose themes that try to cover every use case, Flatsome is built specifically around running an online store.
Key Features
UX Builder
Flatsome’s own drag-and-drop page builder is built into the theme rather than bolted on as a separate plugin, which keeps page-building and store-specific elements (product grids, category tiles, banners) in one consistent editor instead of juggling a general-purpose builder against WooCommerce’s own templates.
Deep WooCommerce Integration
This is where Flatsome earns its reputation: product variation swatches, custom gallery layouts, AJAX add-to-cart (products add to cart without a page reload), and a sticky add-to-cart bar that stays visible as customers scroll a product page.
Header Designer and Live Customizer
The header builder lets you rearrange logo, menu, search, and cart elements without touching code, and most theme options preview live in the customizer rather than requiring a save-and-reload cycle to see changes.
Catalog Mode
A built-in option to hide cart and checkout functionality entirely — useful if you want to run the site as a product catalog or take orders offline rather than through WooCommerce checkout.
Specifications at a Glance
Where Flatsome Makes Sense
If the site’s primary job is selling products, Flatsome’s store-first approach is a reasonable advantage over general multipurpose themes that treat WooCommerce as one feature among many. The header designer and catalog mode also make it flexible enough for hybrid catalog/offline-order setups, not just standard checkout stores.
Worth Knowing Before You Buy
Because Flatsome is WooCommerce-first, it’s a less natural fit if you mainly need a blog, portfolio, or non-store business site — a general multipurpose theme will likely serve that better. As with any builder-heavy theme, expect some time invested in the UX Builder before layouts look the way you want.
Final Verdict
Flatsome’s sales numbers reflect a genuinely focused product: strong WooCommerce-specific tooling, a built-in page builder, and a large, long-running user base for support and documentation. For a store-first WordPress site, it’s a well-established, low-risk pick.