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What Is Houzez?

Houzez is a real estate-specific WordPress theme from favethemes, built for property listing sites, agencies, and individual agents rather than general business use. It’s the #1 best-selling real estate theme on ThemeForest, with 57,140 sales and a 4.84 out of 5 rating from more than 2,700 reviews, at $89.

Key Features

A Built-In CRM for Lead Management

Rather than connecting to a separate CRM tool, Houzez includes its own lead-management CRM directly in the theme — a genuinely different value proposition from the general multipurpose themes covered elsewhere in this series, where lead handling would need a separate plugin or external service.

Front-End Dashboard for Agents

Agents and agencies get a front-end dashboard for managing their own property listings without needing wp-admin access — important for a multi-agent site where you don’t want every agent logging into the full WordPress backend.

Organic IDX Sync for MLS Data

Built-in Organic IDX Sync integration pulls in MLS listing data, which is specific infrastructure a general theme simply doesn’t offer, and matters a lot if the site needs live MLS-sourced listings rather than manually entered properties.

170+ Real-Estate-Specific Elementor Widgets

Beyond general Elementor widgets, Houzez adds more than 170 built specifically for real estate — property search with radius and geolocation filtering, 13 listing page templates, and a no-code custom fields builder for adding property attributes.

Specifications at a Glance

WordPress Version

6.8.x through 7.0.x

WooCommerce Version

8.x and 9.x

Compatible With

Elementor, Elementor Pro, Contact Form 7, Gravity Forms, WPML, Bootstrap 5.x

MLS/IDX

Organic IDX Sync integration

Monetization

Membership system with PayPal, Stripe, WooCommerce payment gateways

Widgets

170+ real-estate-specific Elementor widgets

Where Houzez Makes Sense

For a real estate agency, brokerage, or individual agent site, the combination of a built-in CRM, agent front-end dashboard, and MLS/IDX sync solves problems a general multipurpose theme has no answer for at all — these aren’t cosmetic differences, they’re core infrastructure for the industry.

Worth Knowing Before You Buy

Houzez is narrowly built for real estate — it’s a poor fit for any other kind of business, unlike the multipurpose themes covered elsewhere in this series. The membership and payment-gateway system also means there’s more setup and configuration involved than a simple brochure site, so budget time for properly configuring the CRM, agent accounts, and IDX sync before launch.

Final Verdict

Houzez’s #1 best-selling position in its category is backed by real, industry-specific infrastructure — a CRM, agent dashboard, and MLS sync — making it a strong purpose-built choice specifically for real estate, at the cost of being unusable for anything outside that niche.

Where to Buy

Get Houzez

What Is uDesign?

uDesign is a multipurpose WordPress theme from AndonDesign with a long track record on ThemeForest, now at 56,419 sales and a 4.66 out of 5 rating from more than 5,500 reviews, at $59.

Key Features

10+ Dedicated Template Builders

Beyond a general page builder, uDesign includes separate builders for headers, footers, blocks, single products, shop pages, cart, checkout, and popups — covering the full site structure rather than just page content, which matters more once you’re customizing a store’s checkout flow specifically.

Deep WooCommerce Design Integration

Single and shop product pages support 1-8 column layouts and 360° product gallery views, going beyond the basic WooCommerce styling many general themes offer.

An AI Content Writer Built In

uDesign bundles an AI content-writing tool directly in the theme — a feature not seen on most of the other themes reviewed in this series, worth trying out during setup rather than assuming it works exactly like a standalone AI writing tool.

2,000+ Font Options

Google Fonts, icon fonts (Font Awesome, Fontello), and custom font uploads combine for more than 2,000 available font choices.

Specifications at a Glance

WordPress Version

6.0.x through 7.0.x

WooCommerce Version

8.x through 11.0

PHP Version

8.2 and up

Compatible With

Elementor, Elementor Pro, WPBakery, Contact Form 7, WPForms, WPML, The Events Calendar, ACF

Builders

10+ dedicated builders (header, footer, checkout, popup, and more)

Where uDesign Makes Sense

For a WooCommerce store that needs granular control over the actual checkout and cart pages — not just product listings — uDesign’s dedicated checkout and cart builders address a gap that many multipurpose themes leave to WooCommerce’s default styling.

Worth Knowing Before You Buy

PHP 8.2+ is a firmer requirement than most other themes in this series, which typically support 7.4 as a floor — worth checking your hosting’s PHP version before buying if you’re on an older setup. The bundled AI content writer is also a newer addition worth testing against your actual workflow rather than assuming it replaces dedicated AI writing tools entirely.

Final Verdict

uDesign’s dedicated cart/checkout/popup builders are a genuine differentiator for a WooCommerce store that wants that level of control, on top of the same broad demo-and-builder feature set common across this theme category.

Where to Buy

Get uDesign

What Is XStore?

XStore is a WooCommerce-first multipurpose theme from 8theme, built specifically for online stores rather than adapted from a general business template. It has 55,349 sales and a 4.88 out of 5 rating from more than 2,200 reviews, at $59 for a regular license.

Key Features

140+ Prebuilt Store Demos

More than 140 complete demo websites install in one click, covering a wide range of product categories — a notably larger demo library than the general multipurpose themes covered elsewhere in this series, reflecting how store layouts vary by product type (fashion, electronics, furniture, and more).

Multi-Vendor Marketplace Support

XStore supports Dokan, WCFM Marketplace, MultiVendorX, WC Vendors, and YITH — meaning it can power an actual multi-seller marketplace, not just a single-store shop, without needing a different theme entirely for that use case.

Advanced Product and Shopping Features

Wishlists, product comparisons, color and size swatches, and product bundles are all built in, alongside AJAX-powered filtering and search — the kind of conversion-focused shopping features that are often separate plugins on other themes.

80+ Custom Elementor Widgets

Beyond stock Elementor, XStore adds 80+ custom widgets specifically for store-building, on top of drag-and-drop header and footer builders and a built-in mega menu system.

Specifications at a Glance

WordPress Version

7.0 and up

WooCommerce Version

10.0 and up

Compatible With

Elementor, Elementor Pro, WPBakery, Gutenberg FSE, WPML, Polylang, Yoast SEO, WP Rocket, 70+ other plugins

Multi-Vendor

Dokan, WCFM, MultiVendorX, WC Vendors, YITH

Demos

140+ prebuilt store websites

Languages

30+ translations included, RTL support

Where XStore Makes Sense

For a WooCommerce store — single-seller or multi-vendor marketplace — XStore’s product-specific features (swatches, bundles, comparisons, wishlists) and marketplace-plugin compatibility address real ecommerce needs more directly than a general multipurpose theme retrofitted for a shop.

Worth Knowing Before You Buy

The listed minimum WordPress version is 7.0+, higher than most other themes in this series which typically support several older major versions too — worth confirming your hosting and any other installed plugins are current before buying if you’re not already running the latest WordPress. The Extended License pricing ($2,450) is also a large step up from the $59 regular license, relevant only if you’re building a resellable product rather than a single store.

Final Verdict

XStore’s 4.88 rating and WooCommerce-specific feature set — especially the multi-vendor marketplace support and 140+ store demos — make it a strong, purpose-built option for a store site rather than a general theme stretched to cover ecommerce.

Where to Buy

Get XStore

Brooklyn creative multipurpose WordPress theme

What Is Brooklyn?

Brooklyn is a creative multipurpose WordPress theme from UnitedThemes, built around WPBakery Page Builder with Slider Revolution bundled in. It has 52,718 sales and a 4.70 out of 5 rating from more than 2,100 reviews, at $69.

Key Features

50+ One-Click Demo Websites

More than 50 pre-built websites can be installed in a single click, spanning industries like real estate, fashion, fitness, tech, and hospitality — a broad enough spread that most business types have a reasonably close starting demo.

256+ Templates and 60+ Modular Block Elements

Beyond full-page demos, Brooklyn includes over 256 customizable templates and modules, plus 60+ modular block elements like buttons and countdown timers, for building pages beyond the pre-set demo layouts.

Advanced Portfolio Layouts With Dynamic Filtering

Multiple portfolio presentation styles support dynamic filtering, useful for agencies or creatives wanting to let visitors sort work by category without a separate filtering plugin.

WPBakery and Slider Revolution Bundled

Both WPBakery Page Builder and Slider Revolution are included in the theme price rather than sold separately, which is worth factoring in if you’d otherwise be buying either individually.

Specifications at a Glance

WordPress Version

6.0.x through 7.0.x

WooCommerce Version

8.x and 9.x

PHP Version

7.4 minimum, 8.3 recommended

Compatible With

WPBakery (included), Slider Revolution (included), Elementor/Elementor Pro (limited), Contact Form 7, Gravity Forms, WPML

Demos

50+ one-click pre-built websites

Where Brooklyn Makes Sense

For an agency or business site that wants a large ready-made demo library plus bundled slider and builder plugins in one purchase, Brooklyn’s 50+ demos and 256+ templates cover a lot of layout variety without buying WPBakery or Slider Revolution separately.

Worth Knowing Before You Buy

Elementor compatibility is explicitly listed as “limited” rather than full, unlike several other themes in this series that support Elementor natively — worth confirming your specific Elementor workflow will work before buying if that’s your preferred builder. The theme is primarily built around WPBakery, so plan on using that builder as the main workflow rather than Elementor.

Final Verdict

Brooklyn’s strength is breadth — a large demo library and bundled premium plugins at one price — making it a good fit for a WPBakery-based build across a wide range of industries, with the caveat that Elementor users specifically should verify compatibility first.

Where to Buy

Get Brooklyn

Kallyas creative eCommerce multipurpose WordPress theme

What Is Kallyas?

Kallyas is a creative multipurpose WordPress theme from hogash built around its own custom frontend page builder rather than a third-party one like Elementor or WPBakery. It’s been a bestseller for six years, with 52,692 sales and a 4.65 out of 5 rating from more than 3,300 reviews, at $69.

Key Features

A Custom Frontend Builder With 150+ Elements

Rather than licensing a third-party builder, Kallyas ships its own drag-and-drop visual builder with more than 150 pre-built page elements and 12 homepage designs — a genuinely different architecture from most themes in this series, which typically wrap Elementor or WPBakery instead.

“Smart Loader” for Selective Resource Loading

Kallyas’s Smart Loader technology loads only the resources a given page actually needs, rather than the theme’s full asset library on every page — a performance-focused approach worth noting given how feature-dense multipurpose themes can otherwise get slow.

70+ Full Pre-Made Demos

More than 70 complete demo sites are available for one-click import, spanning niches from healthcare to conferences to portfolios, going by the examples shown on the product listing itself.

Documentation Backed by 100+ Video Tutorials

Beyond written docs, more than 100 video tutorials are provided — useful given that a custom builder (rather than a widely-documented third-party one like Elementor) means less third-party tutorial content exists elsewhere online.

Specifications at a Glance

WordPress Version

6.2.x through 6.8.x

WooCommerce Version

6.x compatible

Builder

Custom frontend builder, 100+ elements

Compatible With

Revolution Slider, WPML, Weglot, bbPress 2.5.x-2.6.x, Events Calendar, WP EasyCart, Yoast SEO

Demos

70+ full pre-made demo sites

Where Kallyas Makes Sense

For a creative agency, eCommerce brand, or business site wanting a distinctive design without depending on the Elementor/WPBakery ecosystem specifically, Kallyas’s own builder and 70+ demo library cover a lot of visual ground in one purchase.

Worth Knowing Before You Buy

The listed WordPress compatibility tops out at 6.8.x rather than the current 7.0.x release seen on several other listings in this series — worth confirming directly with the developer if you’re running the latest WordPress version. Because it uses a proprietary builder rather than Elementor or WPBakery, there’s also more lock-in risk if you ever want to migrate the site to a different theme later, since page layouts built with Kallyas’s own elements won’t transfer directly.

Final Verdict

Six years as a bestseller and 52,000+ sales suggest Kallyas’s custom-builder approach has real staying power, but the proprietary-builder tradeoff is worth weighing against the more portable, third-party-builder themes covered elsewhere in this series.

Where to Buy

Get Kallyas

Phlox Pro Elementor multipurpose WordPress theme

What Is Phlox Pro?

Phlox Pro is a multipurpose WordPress theme from averta built specifically around Elementor rather than a proprietary builder or WPBakery. It’s a long-running, frequently updated product with 50,678 sales and a 4.66 out of 5 rating from more than 2,200 reviews, at $39.

Key Features

80+ Full Demos, 400+ Templates

More than 80 complete Elementor demos come with one-click import, backed by a library of 400+ page templates and 90+ dedicated Elementor page templates — a large enough starting-point library that most niches have something close to a direct match.

160+ Custom Elementor Elements

Rather than relying only on stock Elementor widgets, Phlox Pro adds more than 160 custom elements, giving finer design control without needing a separate widget-pack plugin.

Bundled Premium Plugins

Master Slider (an exclusive touch-responsive slider), Visual Composer, Go Pricing, and Ultimate Addon are all included — several individually-sold plugins bundled into the theme price rather than separate purchases.

Six Header Layouts and Page-Transition Presets

Six header variations (including sticky, burger menu, fullscreen menu, and vertical options), 8 predefined page-title styles with 21 further customization options, and 4 page-transition presets with parallax effects round out the design toolkit.

Specifications at a Glance

WordPress Version

5.0.x through 6.9.x

WooCommerce Version

5.x through 9.x

Compatible With

Elementor, Elementor Pro, Visual Composer, Block Editor, WPML, Gravity Forms, WPForms, Contact Form 7, Events Calendar, Easy Digital Downloads

Demos

80+ full Elementor demos, 90+ page templates

Elements

160+ custom Elementor elements

Where Phlox Pro Makes Sense

For anyone already committed to Elementor as their builder of choice, Phlox Pro’s 160+ custom elements and bundled slider/pricing/addon plugins cover a lot of ground that would otherwise mean stacking several separate Elementor add-on plugins.

Worth Knowing Before You Buy

This listing was previously sold under a different name (“Lotus”) before being rebranded to Phlox Pro — worth knowing if you come across older reviews or documentation referencing the old name, since they refer to the same product. The 4.66 rating is solid but a touch lower than some other Elementor themes in this series, so it’s worth skimming recent reviews for any specific pain points before buying.

Final Verdict

Phlox Pro earns its “best-selling Elementor theme” positioning by bundling a genuinely large set of Elementor-native elements and premium plugins into one purchase, making it a strong fit specifically for Elementor-first builds.

Where to Buy

Get Phlox Pro

Eduma education WordPress theme built on LearnPress

What Is Eduma?

Eduma is a purpose-built education WordPress theme from ThimPress, aimed at online course creators, universities, and training businesses rather than general-purpose sites. It’s the #1 best-selling education theme on ThemeForest, with 47,589 sales and a 4.82 out of 5 rating from more than 2,300 reviews, at $79.

Key Features

Built on LearnPress With 24+ Bundled Add-Ons

Rather than a general theme with course pages bolted on, Eduma is built directly on LearnPress, a widely used free WordPress LMS plugin — and bundles more than 24 premium LearnPress add-ons that would otherwise be separate purchases. That’s the core value proposition here compared to the multipurpose themes covered elsewhere in this series.

A Drag-and-Drop Course Builder

Lessons, quizzes, and course content are assembled through a drag-and-drop builder, rather than needing to hand-code curriculum structure or rely entirely on LearnPress’s default admin screens.

42+ Demos Across Education Niches

One-click import covers more than 42 demo sites, spanning online education, university, and multipurpose layouts — a large enough library that most education-site use cases have a reasonably close starting point.

Multiple Payment Gateways Built In

PayPal, Stripe, Authorize.net, 2Checkout, Razorpay, and Instamojo are all supported out of the box, which matters more here than on a typical business theme since course sales are usually the entire point of the site.

Events, Community, and Discussion Tools

Built-in event management with ticket selling, BuddyPress integration for community features, and bbPress support for course discussions round out what would otherwise require several separate plugins on a general theme.

Specifications at a Glance

WordPress Version

5.7.x through the current 7.0.x release

WooCommerce Version

7.x through 10.x

Compatible With

Elementor, Elementor Pro, bbPress, BuddyPress, WPML

LMS Core

LearnPress with 24+ premium add-ons bundled

Demos

42+ education and multipurpose one-click demos

Language/RTL

Full RTL and multilingual (WPML, Polylang)

Where Eduma Makes Sense

For an online course business, training provider, or educational institution, bundling 24+ LearnPress add-ons that would otherwise be separate purchases is a real cost and setup-time saving compared to piecing an LMS site together from a general theme plus individual plugins.

Worth Knowing Before You Buy

Because Eduma is tightly built around LearnPress specifically, it’s a narrower fit if you’re already committed to a different LMS plugin (like LifterLMS or Tutor LMS) — worth confirming LearnPress fits your course structure before buying rather than assuming the theme will adapt to another LMS. The large demo count (42+) is also worth treating as a starting point to customize rather than expecting an exact out-of-the-box match for a specific niche.

Final Verdict

Eduma’s #1 best-selling position in its category reflects a real advantage — it solves the specific problem of running a course-selling site more directly, and with more bundled LMS tooling, than a general multipurpose theme would.

Where to Buy

Get Eduma

JupiterX multipurpose responsive WordPress theme

What Is JupiterX?

JupiterX (formerly Jupiter) is a multipurpose WordPress theme from Artbees built around its own visual, WYSIWYG builder rather than leaning entirely on a third-party page builder. It’s a long-running product with 184,101 sales and a 4.76 out of 5 rating from more than 6,900 reviews, at $58 for a regular license.

Key Features

A Full Site Builder, Not Just a Page Builder

Beyond page layouts, JupiterX includes dedicated header, footer, and product-page builders — areas that on many other themes still require editing template files or a separate plugin to customize visually.

WooCommerce Checkout and Sales Funnel Tools

A WooCommerce checkout builder with express checkout support is bundled directly, alongside a sales funnel builder for upsells, downsells, and dynamic discounts — conversion-focused tooling that’s usually a separate paid plugin on other theme setups.

Positioned as an Elementor Pro Replacement

JupiterX markets its widget library as a replacement for nearly all essential Elementor Pro widgets. That’s a meaningful claim worth testing against your own specific widget needs rather than taking at face value, but it does mean the built-in toolkit is meant to be comprehensive enough to skip a separate Pro license.

Templates With Editable Source Files

Website templates ship with PSD files included, and reusable page-section templates let you save and reapply designed sections across multiple pages rather than rebuilding them each time.

Specifications at a Glance

WordPress Version

6.5.x through the current 7.0.x release

WooCommerce Version

8.x through 10.x

PHP Version

7.4 through 8.3

Compatible With

Elementor, Elementor Pro, Gutenberg, WPML, Contact Form 7, Gravity Forms, WPForms

Builder

Native WYSIWYG builder with header, footer, and product-page builders

Where JupiterX Makes Sense

For a store or business site that wants checkout customization and funnel/upsell tools built into the theme itself, rather than assembled from several separate plugins, JupiterX’s bundled WooCommerce tooling does real work other multipurpose themes in this series leave to third-party add-ons.

Worth Knowing Before You Buy

The “replaces nearly all essential Elementor Pro widgets” claim is a strong one — if you already rely on specific Elementor Pro widgets, it’s worth checking JupiterX’s widget list against your actual needs before assuming full parity. Since the theme centers on its own builder, migrating away from JupiterX later could mean more rebuilding than with a theme that leans on a standard third-party builder alone.

Final Verdict

JupiterX’s bundled checkout and sales-funnel builder is a genuine differentiator for WooCommerce-focused sites, consolidating tools that are usually separate purchases — the tradeoff is a deeper commitment to its own builder ecosystem rather than a more portable, standard one.

Where to Buy

Get JupiterX

Salient responsive multipurpose WordPress theme

What Is Salient?

Salient is a creative multipurpose WordPress and WooCommerce theme from ThemeNectar, built around visual polish and motion effects more than raw feature count. It has 171,128 sales and a 4.81 out of 5 rating from more than 6,900 reviews, at $60 for a regular license, and markets itself specifically as “award-winning” design.

Key Features

Layered Motion and Parallax Effects

Salient’s design toolkit leans heavily on movement: multi-layer mouse-based parallax, cascading image effects, an HTML5 particle system, and exclusive sliders with parallax scrolling. This is a different emphasis from the feature-density approach of themes like BeTheme or Bridge — Salient is selling visual craft specifically.

WPBakery With a Customized Interface

Rather than shipping stock WPBakery, Salient customizes the builder’s own interface, alongside a visual shortcode generator for anyone who prefers working closer to the underlying code.

A Genuinely Organized Options Panel

17 separate option sections keep the theme’s settings organized rather than dumped into one long panel — a small thing, but it matters once you’re several hours into customizing a feature-rich theme and need to find a specific setting again.

Four Icon Packs, 800+ Fonts

Iconminds, FontAwesome, Steadysets, and Linea icon sets are all included, alongside access to 800+ font families — a design resource library on top of the theme itself.

Specifications at a Glance

WordPress Version

6.4 through the current 7.0 release

WooCommerce Version

8.x through 10.x

Compatible With

WPML

Portfolio Styles

7 project styles with unlimited layout combinations

Blog Layouts

7 blog layouts, 3 single-post header styles

Design Assets

4 icon packs, 800+ Google font families

Where Salient Makes Sense

For a design agency, portfolio, or brand-forward business site where visual polish and motion are part of the pitch, Salient’s parallax and animation toolkit does real work that a plainer theme wouldn’t attempt. The customized WPBakery interface is also a genuine quality-of-life improvement if you’ve found stock WPBakery’s UI cluttered.

Worth Knowing Before You Buy

Heavy use of parallax and particle effects can hurt page performance if overused — worth testing Core Web Vitals on any demo you import rather than assuming the theme’s visual effects come free performance-wise. If the site’s priority is speed and simplicity over visual flourish, a leaner theme will likely serve better.

Final Verdict

Salient’s strength is specifically its motion and visual design toolkit rather than sheer feature count, making it a good fit when a site’s brand depends on looking distinctive rather than covering every possible use case.

Where to Buy

Get Salient

Newspaper news and magazine WordPress theme

What Is Newspaper?

Newspaper is different from most of the themes covered in this series — it’s built specifically for news sites, magazines, and blogs publishing frequent content, not a general multipurpose theme adapted to fit. Built by tagDiv, it’s the best-selling news theme on ThemeForest with 157,260+ sales and a 4.80 out of 5 rating from more than 8,000 reviews, at $59.

Key Features

tagDiv Composer With a 1,300+ Template Cloud Library

The included frontend builder connects to a cloud library of over 1,300 pre-made templates — a much larger ready-made template count than the general page-builder libraries seen elsewhere in this series, reflecting how much of news-site layout is repeatable (article grids, category pages, author pages) rather than one-off design.

96 Single Post Templates and a Built-In Review System

Individual article layouts come with 96 customizable templates, and a native review system supports star ratings, percentages, or points — useful for a site running product or media reviews as part of its editorial content, without a separate review plugin.

Built for Publishing Volume

An auto YouTube thumbnail downloader, video duration display, and 120+ one-click demo sites are all aimed at editorial teams publishing regularly, not a one-time site build.

WooCommerce for Content Sites, Not Just Stores

27+ WooCommerce shortcodes, 32 shop templates, and 8 pre-built shop demos let a news or magazine site sell merchandise or subscriptions alongside editorial content, rather than needing an entirely separate storefront.

Specifications at a Glance

WordPress Version

6.0 through 6.8.x

WooCommerce Version

6.x through 9.x

Compatible With

WPML, bbPress, BuddyPress, Elementor, The Events Calendar, Gravity Forms, WPForms

Mobile

Dedicated mobile theme, AMP ready

Ads

Responsive Google Ads/AdSense placement support

Demos

120+ one-click sites, 96 single post templates

Where Newspaper Makes Sense

For an editorial site publishing regularly — news, magazine, or a review-heavy blog — the built-in review system, AMP support, and AdSense-ready layout options address real needs a general multipurpose theme doesn’t cover as directly. The scale of the demo library (120+ sites) also reflects a genuinely different design problem than a typical business site.

Worth Knowing Before You Buy

Because Newspaper is built around frequent publishing and ad placement, it’s a less natural fit for a low-content-volume site like a portfolio or a small business’s static pages — that use case is better served by a general multipurpose theme. Given the AdSense-focused feature set, it’s also worth confirming your site’s own ad/cookie compliance is in place before relying on the theme’s ad-placement tools.

Final Verdict

Newspaper earns its “#1 selling news theme” position by solving a genuinely different problem than a general-purpose theme — high-volume publishing, editorial reviews, and ad monetization — and does it with a much larger content-template library than a business-focused theme would need.

Where to Buy

Get Newspaper