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What Is Impreza?
Impreza is a website and WooCommerce builder theme from UpSolution, sold on ThemeForest with 120,122 sales and a 4.88 out of 5 rating from more than 2,600 reviews, at $59 for a regular license. It’s built around its own visual drag-and-drop builder rather than depending entirely on a third-party page builder plugin.
Key Features
Purpose-Built Sub-Builders
Beyond the main page builder, Impreza includes dedicated builders for the header (14 pre-designed templates), a grid/layout builder with 52 starting templates, a footer builder, a form builder, and a WooCommerce product page builder — each aimed at a specific part of the site rather than one generic tool trying to cover everything.
Eight Bundled Premium Add-Ons
The license includes 8 premium add-ons valued at $428 combined, rather than charging separately for extensions most buyers would eventually want anyway.
300+ Page Designs, 50+ Demos
Individual page designs number over 300, spanning 50+ full site demos across categories like agency, shop, blog, portfolio, and restaurant — installed through a one-click demo importer.
7,800+ Icons Included
Font Awesome 5 Pro’s full icon set (7,800+ icons) is bundled in, which is normally a separate paid license on its own.
Specifications at a Glance
Where Impreza Makes Sense
The combination of specialized sub-builders (header, footer, forms, product pages) plus a large bundled add-on and icon library makes Impreza a reasonable pick if you want most of what you’d otherwise buy as separate plugins included in one license upfront.
Worth Knowing Before You Buy
Relying on Impreza’s own proprietary builder rather than a widely-used third-party one like Elementor means less transferable builder knowledge if you ever move away from this theme — worth weighing if builder portability matters to your workflow. As with any theme this feature-dense, disable unused add-ons early rather than after the site is live.
Final Verdict
Impreza’s bundled add-ons and specialized sub-builders offer real value on top of the base theme price, and the 4.88 rating across a meaningful review count backs up that it holds up in practice, not just on paper.