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What Is WPBakery Page Builder?
WPBakery Page Builder is different from every other product in this series so far: it’s a standalone plugin, not a theme, sold on CodeCanyon by wpbakery itself with 407,654+ sales and a 4.63 out of 5 rating from over 11,100 reviews, at $99. Several of the themes we’ve already covered (The7, Uncode, Bridge, Avada) bundle a version of this same builder in — this listing is for using it directly, on any theme, rather than through a specific theme’s included copy.
Key Features
Works With Any WordPress Theme
Unlike a theme’s bundled builder, this is designed to drop into whatever theme you’re already running, rather than requiring you to switch themes to get the builder. That matters if you like your current theme but want a more capable editing experience on top of it.
Frontend and Backend Editing
You can build directly on the live page view or through a structured backend editor, with 50+ built-in content elements — text blocks, image galleries, tabs, accordions, post grids, pricing tables, and more — plus full-width/full-height rows with parallax and video backgrounds.
Built-In AI Assistant
A more recent addition: an AI tool inside the builder for generating text content, code snippets, and translations directly while building a page, rather than switching to a separate AI tool and pasting content in.
200+ Add-Ons and a Template Library
Beyond the base element set, over 200 unique add-ons are available separately, plus a downloadable template library of professionally designed layouts and a Shortcode Mapper for integrating third-party plugin shortcodes directly into the builder.
Specifications at a Glance
Where WPBakery Makes Sense
If you already have a theme you’re committed to and just want a more capable visual builder on top of it — rather than switching to a theme that happens to bundle one — buying the plugin directly is the more straightforward path. It’s also relevant if you’re building or maintaining a site professionally and want the builder decoupled from any specific theme’s license.
Worth Knowing Before You Buy
At 4.63, this has the lowest rating of any product covered in this series, and with 11,100+ reviews that’s a large enough sample for the number to mean something — worth reading a spread of recent reviews before buying rather than relying on the star average alone. If you’re choosing a theme rather than committing to an existing one, several of the themes already reviewed in this series bundle a version of this same builder at no extra cost, which may be the more economical path.
Final Verdict
WPBakery Page Builder is the right buy specifically when you need the builder independent of a theme choice — for anyone still selecting a theme, checking whether it already bundles this builder first is worth doing before paying for it separately.